THE EFFECT OF THE BUSINESSMAN’S EDUCATION LEVEL ON STRATEGIC DECISIONS

Author : Siti Maemunah

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The businessman (Entrepreneurship) many studies focusing of entrepreneurial behavior and performance, but a specific focus education as an antecedent has been minimal. This study of 184 small businesses specifically tests the relationship between two variables: 1) the owner/manager’s level of formal education and 2) his or her choice of entrepreneurial strategies for the business. To measure strategy, the Entrepreneurial Strategy Matrix, a situational model which suggests appropriate entrepreneurial strategies for both new and ongoing ventures, was utilized. As discussed below, certain limited relationships between these two variables were found. The implications of these findings and the opportunities for future research are presented. This study and its conclusions advance the literature of entrepreneurship and offer implications for those who study and/or assist small business owners and managers.

Keywords  : education level, businessman (entrepreneurs),  strategic decisions, strategy

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